British talent lead the way for The Clothes Show campaign
Last year’s 2015 campaign was fronted by four British models – Erika Pattison, Sarah-Ann Macklin, Hannah Dodd and Rhiannon Laslett – who were all scouted at the show over the last 10 years by Select Model Management, The Clothes Show’s official model scouting agency.
The shoot was styled by Head Stylist of The Clothes Show Fashion Theatre, Karl Willett, featuring trend-led looks for both Spring Summer and Autumn Winter 15. A mix of high-street, designer and couture pieces encapsulated the ‘Best of British’ undertones, with pieces by Stella McCartney, Julien Macdonald, Giles, Balmain, Saint Laurent, Dolce & Gabbana, Gianmarco Lorenzi, Burberry and Carvella all featuring in the campaign alongside high-street names such as Topshop, All Saints and River Island.
From globetrotting around the world working for the likes of Holly Fulton during Fashion Week, to starring in Burberry’s Christmas ad campaign beside Romeo Beckham and starting out in the industry while continuing education, The Clothes Shows Brit Pack, aged between 15 and 25, are all at different stages in their careers and have returned to where it all began to be named the ‘faces of’ the new 2015 campaign.
After being scouted in her teens, Portsmouth-born beauty Sarah-Ann Macklin, now aged 25, is one of Matthew Williamson’s muses, has been shot by endless publications such as Vogue and Dazed & Confused and with modelling gigs with the likes of Burberry under her belt, Sarah is firmly apart of the global model set spending her time split between New York, Los Angeles, and London.
She commented; “The Clothes Show is where it started for all of us, so to come back and be a part of the campaign and show what we’ve all done since being scouted is really exciting!
To be shot alongside someone who was scouted only a year ago, to myself who was scouted over seven years ago, this is something I will cherish more than anything I’ve ever shot as it’s where it all began for me. It’s great to show other girls that it can happen!”
With a growing international portfolio of campaigns for the likes of Olay and Jack Wills, commercials and editorial features with Dazed & Confused and The Times, as well as numerous Fashion Week appearances 23-year-old Erika Pattison from Oxfordshire has worked for the likes of Mulberry, Jack Wills, Louis Vuitton and Holly Fulton. She said; “It’s wonderful to be part of The Clothes Shows campaign! The show gave me an amazing opportunity from being scouted at 14 years old, and I love that I can be involved in the show nearly 10 years later.”
Hannah Dodd, who starred in Burberry’s 2014 Festive Campaign alongside Romeo Beckham, echoed the excitement. “It was only a few years ago that I was scouted at The Clothes Show, so it seems a bit surreal but amazing to be fronting the campaign. I’m really excited to be part of something that could give other girls the opportunity that I was given.” Hannah, a performing arts student from Leavenheath, Suffolk, has also fronted campaigns for Monsoon and is dubbed as ‘the next Cara Delevingne’.
For 15-year-old Rhiannon Laslett, the campaign marked one of the first shoots since shooting with Hunger magazine and Japanese Harpers Bazaar since being scouted at the show in 2013. She commented, “I feel really honoured to have been chosen as one of the four fronting the campaign, and I’m super excited to see the final shots!”
Makeup Artist Lan Nguyen-Grealis worked alongside Hairstylist, Louis Byrne, to create a range of vibrant looks for the girls. Shot by Camille Sanson; who specialises in fashion and has an extensive portfolio of clients including Tatler, Glamour Italia, Vogue Italia, Elle Magazine, L’Oreal, YSL; the campaign captures the inspiring new direction that The Clothes Show is taking this year.
The girls led the way for The Clothes Show as it headed in an exciting new direction for 2015, with heavy investment for re-launch, refuel and revamp as the one-stop destination for girls to shop AW15 pieces from amazing brands, as well as seeing paramount music acts, key talent and credible fashion industry experts on stage. The fashion-focused, trend-led campaign for 2015 encompassed the spirit of the Clothes Show as a pioneer for new, established and emerging British talent in the creative industry.